The Madison sauna guide · 2026

Every sauna in Madison, honestly reviewed.

Bathhouses, wood-fired saunas on the lake, private suites, infrared studios and the gym saunas worth knowing about, all in Madison and Dane County. We compared every price list, read the reviews, and studied the photos so you can pick the right hot room tonight.

Bathhouse & spa Wood-fired Private suite / studio
Compare all

Every hot room, side by side.

PlaceTypeHeatColdWhere
SaunadayBathhouseBathhouse2 Finnish saunas, steam, infrared54°F pool$55 / 2 hrDowntown
Madison SaunasOpens Nov 6Wood-fired2 wood-fired cedar saunas, ~175°FLake Wingra$27 / 60 minWingra Park
Kindled Community SaunaMobileWood-fired6-seat wood-fired trailerStock tanks~$30–45 / 60 minPop-ups
KOSA Wellness SpaDay spaSpaHot-stone sauna + steamCold rain shower$55 + tip / 3 hrGarver Feed Mill
Tuli Sauna & PlungePaoli, ~25 minWood-firedWood-fired, 160–200°FSugar River$39 / 80 minPaoli
Reset Wellness StudioPrivate suitePrivateTraditional 185–195°F + infrared45–48°F plunge$45 first, then $75 / 60 minFar west side
Bergamot + SaunaPrivate suitePrivatePrivate Finnish, up to 5Cold shower$35 / 30 minFar west side
Bohemian OasisPrivate suitePrivateFinnish (1–5) + hybrid—$35 / 30 minAtwood
Degree WellnessMiddletonInfraredPrivate infrared suites47°F plunge$25 first visitMiddleton
Isthmus WellnessClinicInfraredFull-spectrum infrared—$35 / 30 min · 12 for $200West side
Barefoot SaunasMcFarlandInfraredFull-spectrum infrared, 1–2—$30 / 30 minMcFarland
New Moon WellnessClinicInfraredInfrared, one person—$35 / 45 minNear east
PKFit recovery roomsUniv. Row & VeronaGymPrivate infrared38–52°F tubs~$30–35 / 30 minWest / Verona
Wisco Barbell ClubGymGymCabin sauna—$10 drop-inEast side
Harbor Athletic ClubGymGymDry sauna + steam—$20 day passMiddleton
Princeton ClubEast, West, FitchburgGymDry sauna + steamCold showerMembership from $67/mo3 clubs
YMCA EastGymGymDry sauna (~147°F)—Membership / guest passEast side
Crunch MadisonGymGymDry sauna—From $9.99/moWest Towne

Prices as published by each business on October 5, 2026. "Way in" is the cheapest single visit for a newcomer. Sort by tapping the column.

Part one

Bathhouses & wood-fired saunas.

The real thing: hot rooms you can throw water in, a proper cold plunge, and other people. Madison went from almost nothing to five excellent options in two years.

01

Saunaday

315 S Blount St · Downtown, a block from Lake Monona

BathhouseCo-ed · swimsuits18+
Heat4.0
Cold3.5
Atmosphere4.5
Value3.0
Overall4.0

Madison's first real bathhouse, and a genuinely beautiful one. Go on a weekday morning.

Opened in July 2025 by Roshelle and Jason Ritzenthaler in the corner of The Edge apartments, Saunaday is a 5,000 sq ft Nordic-meets-hammam bathhouse built around a two-hour, self-guided loop: cedar salt-scrub showers, a hammam-style steam room, two Finnish saunas, a cold plunge pool and a lounge.

The social cedar sauna is big, with two tiers seating ten or more and twin electric heaters. You can pour your own löyly (ask your neighbors first). The smaller aspen sauna is always silent, with pale wood and a starry fiber-optic ceiling. The plunge is a proper tiled pool, 54°F and four feet deep, more like a small swimming pool than a tub. Phones stay in the locker, a rule regulars love.

What it looks like

Boutique-hotel polished: warm cedar, deep bottle-green tile, brass fixtures, a turquoise plunge pool, canvas loungers and bright industrial windows. The marketing photos show four to six people per room. Real evenings can hold around twenty, and the floor is mostly given over to the private hinoki tubs.

What people love

  • The design. Reviewers and every local outlet call it the most beautiful bathing space in the region.
  • Sleep. A recurring theme on Reddit and from staff is the best night's sleep in ages.
  • The no-phone rule, which keeps it calm and camera-free.
  • The variety: social and silent saunas, the re-steam button and cold sinks in the steam room.
  • Friendly, responsive staff, and the toiletries (there's a whole thread hunting down the body wash).

What people gripe about

  • Price creep: $55 is fair, but the hot tub and infrared add-ons jump to $130.
  • Crowding at peak times, with too little lounge space for the number of guests.
  • Fixed two-hour slots, so everyone queues for showers at the same time.
  • Wet floors are slippery. Wear the grippy socks they give you.
  • It's social and chatty, not meditative, at busy times.

Prices

Bathhouse session2 hours
$55
Hinoki hot soak or infrared + bathhouse3 hours, 1 person
$130
Private contrast suite3 hours, 2 guests (+$25 each, max 6)
$285
Membership2 · 4 · 8 visits a month
$105 · $199 · $350
Packs4 or 8 visits, 6 months
$210 · $385

Insider tips

  • Go 7–10am for daily quiet hours. Weekday daytimes are calmest.
  • Free Aufguss (guided heat) sessions run Wednesdays at 5:30, 6:30 and 7:30pm, and Saturdays at 10:30, 11:30 and 12:30.
  • Bring a robe (none provided), a sauna hat and a paper book.
  • Leave 10–15 minutes to shower and change inside your two hours.
  • Closed Tuesdays and one week every July. Free parking across Blount St.
Best for
Design lovers, date nights, first-timers who want structure, and anyone downtown or on the east side.
Skip if
You want wood smoke and a lake, you're under 18, or you want to stay all afternoon.
02

Madison Saunas

Wingra Park, 824 Knickerbocker St · Lake Wingra

Wood-firedLake plungeOpens Nov 6, 2026
Heat4.0
Cold5.0
Atmosphere4.5
Value4.5
Provisional4.5

The one Madison has been waiting for: wood heat, a real lake, and $27 at the door.

Run by the folks at Wingra Boats, Madison Saunas opens two custom cedar, wood-fired saunas on the shore of Lake Wingra on November 6, 2026. You plunge straight into the lake.

Each sauna has big lake-view windows and a transition room, and they burn kiln-dried hardwood to around 175°F. Community sessions hold nine or ten people. There's an outdoor fire pit, free lockers and a cold rinse shower. Plan on early mornings: they're open 7am to 8pm daily through at least early March. Note for the first season: there are no hot wash showers yet, so head home salty.

What it looks like

The most polished build in the wood-fired category: charcoal-clad modern cabins with a horizontal window strip and cedar doors, set right on the lakeshore path with red Adirondack chairs and a woodpile. Inside: clean light cedar, U-shaped benches, a picture window to the water and a cylindrical rock-cage stove.

What to look forward to

  • The lowest entry price for a real wood-fired sauna in Madison.
  • A true lake plunge without leaving the city, minutes from the Arboretum.
  • A 7am opening for before-work sessions.
  • Planned Aufguss, breathwork and sound-bath events.

Know before you go

  • It's brand new, with no reviews yet. We'll update this after opening week.
  • No wash showers in the first season.
  • No alcohol before, during or after. Ages 14+ with a guardian.
  • Lake entry can be icy. Water shoes are mandatory.

Prices

Community session60 · 75 · 105 min
$27 · $34 · $42
Private session10 people, max 12
$385
Pass packsTransferable, 10 or 20
$290 · $520
MembershipsMonthly or season
From ~$195/mo

Insider tips

  • Code WELCOME takes 15% off before November 1.
  • Book early. Online booking opens in chunks through the season.
  • Bring water shoes, a towel and a warm layer for the walk to the lake.
  • Pair it with a winter walk in the Arboretum next door.
Best for
Lake-plunge purists, regulars on a budget, early risers, groups of ten.
Skip if
You need a hot shower afterward, or want a drink with your sauna.
03

Kindled Community Sauna

Mobile · Nov–Dec 2026 residency at Tricky Foods, 121 E Lakeside St

Wood-firedMobile6 seats
Heat3.5
Cold3.0
Atmosphere4.5
Value3.5
Overall3.8

The warmest welcome in Madison sauna. Strangers arrive, friends leave.

Kindled is a pair of six-seat, wood-fired trailer saunas run by Jaclyn Ryan, an ICU nurse who started with backyard sessions west of Madison and now pops up at breweries, cafés, farms and festivals across Dane County.

Sessions are 60 minutes with a guide who tends the Harvia stove and keeps the conversation easy. The cold is usually two stock tanks of hose water, sometimes a creek or river. This winter Kindled is in residence at Tricky Foods on E Lakeside St from November 1 to December 31, 2026, with Tuesday social saunas from 5 to 7pm and private groups Tuesday through Saturday.

What it looks like

Handmade and charming rather than heavy-timber: a timber frame with translucent greenhouse-style walls you can see the trees through, light slatted benches, hanging greenery and herbs on the stove. Cozy, bright, very photogenic. The thin shell holds less heat than a solid log room.

What people love

  • Jaclyn herself. Warmth and hospitality is the single most repeated theme in reviews (5.0 from 84 Google reviews).
  • The strangers-become-friends vibe, without forced small talk.
  • A gentle, guided introduction for first-timers.
  • Great host venues: food, drinks and bathrooms at the residencies.

What people gripe about

  • Price for an hour: a few Redditors balk at $40-plus.
  • Stock-tank plunges are shared and not refilled between guests.
  • Schedule varies by venue. You have to follow along on Instagram.

Prices

Community session60 min, 6 seats
~$30–45
Private group at Tricky Foods2 hr, up to 10, with a private globe
$400
Private / rental at your placeBy email
Quote

Insider tips

  • Book all six seats of a community slot for a cheap private session.
  • The Tricky Foods residency has the best amenities: bathrooms, indoor space, snacks.
  • Follow @kindled.community.sauna for pop-up dates.
Best for
First-timers, small friend groups, brewery and café pairings.
Skip if
You chase 190°F löyly or need a shower after.
04

KOSA Wellness Spa & Retreat

3241 Garver Green · Garver Feed Mill

SpaCommunity & private18+
Heat3.5
Cold2.0
Atmosphere5.0
Value3.5
Overall3.6

Less sauna club, more spa retreat, and a lovely way to lose an afternoon.

Madison's first fully Ayurvedic spa sits upstairs in the restored Garver Feed Mill. Its community sauna sessions give you three hours of hot-stone sauna, aromatherapy steam and a cold rain shower, plus a tea lounge with snacks and chilled towels.

The heat is gentler than a club sauna, and there's no plunge, but the setting and hospitality are the point. Saturday late-afternoon sessions are billed as a "happy hour" with music. There's also a private steam-and-sauna suite by the hour.

What it looks like

Exposed brick, string lights and plants in a busy, robe-clad lounge. A modest, modern light-spruce sauna with two benches. A rain shower behind textured glass. Social and cozy.

What people love

  • The full hot-to-cold-to-tea ritual and the historic setting (4.7 from 165 Google reviews).
  • Named therapists and thoughtful touches: robes, slippers, chilled towels.
  • A great group outing with friends.

What people gripe about

  • Amenities that don't always appear: missing snacks or water on some visits.
  • The 18% automatic gratuity on top of the session price.
  • The occasional rushed or disorganized service.

Prices

Community sauna3 hours, + 18% gratuity
$55
Private steam & sauna suite1 hour
$80
Agni membershipUnlimited community sauna + services
$100/mo

Insider tips

  • Community sessions run Tuesday to Thursday, plus Saturday 4–7pm. Check the calendar.
  • Book a treatment Tuesday to Thursday for up to three hours of steam and sauna around it.
  • 48-hour cancellation policy.
Best for
Spa days, birthdays, friend groups, gentle heat.
Skip if
You want a real plunge or a hard, hot löyly session.
05

Tuli Sauna & Plunge

Seven Acre Dairy, Paoli · ~25–30 min from downtown

Wood-firedRiver plungeWorth the drive
Heat4.5
Cold5.0
Atmosphere5.0
Value4.0
Overall4.6

Our highest-rated sauna in the area, and the drive is part of the ritual.

Opened in August 2025 by Emily Thompson beside the Seven Acre Dairy Co. in Paoli, Tuli is a custom, glass-walled wood-fired sauna built in Ashland, Wisconsin. It sits on a bend of the Sugar River, a protected trout stream, and that's your plunge.

Expect 160–200°F off roughly 500 lb of stone, social sessions of eight to ten, and a river that runs about 70°F in summer and near freezing in winter, two to five feet deep with a sandy, rocky bottom. Open year-round, with yoga, forest-bathing and brunch events.

What it looks like

Nature-forward and seriously photogenic: a dark-ceilinged sauna with floor-to-ceiling glass looking into willows, a tall rock-cage stove framed by the view, and wooden steps down into rippling river water. Branded Turkish towels, a heated dome for your things.

What people love

  • The setting. The river bend and the view come up in almost every review (5.0 from 19 Google reviews).
  • A natural plunge you can take at your own depth.
  • Spotless, attentive staff who tend the fire and refill water.
  • Pairing it with a meal at Seven Acre.

What people gripe about

  • Almost nothing. Seven Acre is a busy wedding venue, which can affect the vibe on some weekends.
  • No showers, and it's a drive from the east side.

Prices

Social sauna + plunge80 min
$39
"Tuli Together" community sessionMonthly, 80 min
$20
Private110 min, up to 10
$350
MembershipUp to 5 sessions/week
$139/mo

Insider tips

  • Social sessions run Wednesday to Friday afternoons and all weekend.
  • Book brunch or dinner at Seven Acre to make a day of it.
  • Ages 6+, so it's one of the few family-friendly options.
  • The plunge closes during lightning.
Best for
Date days, purists, anyone who wants nature with their heat.
Skip if
You want a quick weeknight session from the east side.
Part two

Private suites: the room to yourself.

Book an hour, bring your people, close the door. These are the closest thing in town to having your own sauna.

06

Reset Wellness Studio

326 Junction Rd · Far west side

PrivateTraditional + infraredPlunge
Heat4.0
Cold4.5
Atmosphere3.5
Value4.0
Overall4.0

The best private hot-and-cold session in Madison.

The former Float Factor, rebranded as a recovery studio. Its contrast suite pairs a genuinely hot traditional sauna (185–195°F) with a 45–48°F cold plunge, booked by the hour for up to three people. It also has private Sunlighten infrared rooms, float pods and red light.

What people love

  • Clean, calm, well thought-out suites (4.8 from 156 Google reviews).
  • Robes, private showers, electrolytes and a tea lounge.
  • Friendly staff.

What people gripe about

  • Nothing consistent in what we could find. It's private, so no social buzz.
  • Website photos are mostly stock. Expect a simpler, cleaner room.

Prices

Contrast suite60 min, +$25 per extra guest (max 3)
$45 first · $75
Infrared40 min
$25 first · $35
Infrared 10-pack
$209

Insider tips

  • Do 10–15 minutes hot, 2–3 minutes cold, three times.
  • Bring two friends and the suite is about $42 a head.
  • Closed Mondays.
07

Bergamot Massage + Sauna

8302 Globe Dr · Far west side

PrivateFinnishUp to 5
Heat4.0
Cold1.5
Atmosphere3.0
Value4.5
Overall3.4

A real Finnish room for your whole crew, at about $20 a head.

A massage studio with a custom, private traditional Finnish sauna suite: knotty cedar, L-shaped two-tier benches, warm LED lighting and a herringbone tile wall. It holds up to five, and there's a cold shower but no plunge. Pair it with a massage for the perfect west-side evening.

Prices

Private sauna30 · 45 · 60 min
$35 · $45 · $60
Extra guestsUp to 4
+$15 each
"Sauna Intensive"12 sessions in 30 days
$195–345

What people say

  • Friendly staff, clean, "amazing sauna" (4.7 from 164 Google reviews).
  • Reasonable rates, especially split five ways.
  • Open until 9pm on weekdays.
08

Bohemian Oasis

1956 Atwood Ave · Schenk's Corners

PrivateFinnishUp to 5
Heat3.5
Cold1.0
Atmosphere4.5
Value4.0
Overall3.3

An east-side living room with a sauna in it, in the best way.

A healing and community center (5.0 from 299 Google reviews) with a plant-filled, colorful Self-Care Sanctuary you can book with a large Finnish sauna for one to five people, big enough to lie down in. A smaller hybrid infrared/Finnish sauna lives in the Sauna Garden Lounge. Long sessions are cheap per person, which makes it perfect for a slow evening with friends.

Prices

Sanctuary with Finnish sauna30 min · 1 hr · 2 hr
$35 · $60 · $95
Extra person
+$15
Garden Lounge (hybrid sauna)30 min, 1–2 people
$30

Insider tips

  • Book the four-hour block for a group: $190, split five ways.
  • No plunge, so bring a cold-water bottle and use the shower.
  • Confirm the Garden Lounge sauna is running when you book.
Part three

Infrared studios: a different animal.

Infrared cabins warm your body directly with panels. The air sits around 110–150°F, there are no stones and no steam, and it's usually solo or for two.

You'll sweat plenty, but it never has the bite of a 180°F Finnish room. Most of the long-term health research was done on traditional saunas, not infrared.

09

Degree Wellness

6230 University Ave · Middleton

Infrared47°F plungeNew 2026
Heat3.0
Cold4.0
Atmosphere3.5
Value3.0
Overall3.4

Spa-polished infrared and a cold plunge, best on a membership.

A recovery franchise that opened in Middleton in spring 2026: private full-spectrum infrared suites with TV and Bluetooth, a private 47°F cold plunge, contrast suites that combine the two, plus cryotherapy, red light and compression. It's rated 5.0 from 121 Google reviews, with cleanliness the most-praised point.

Prices

First session
$25
Memberships2 · 8 · unlimited a month
$75 · $179 · $285

Good to know

  • Non-member single prices aren't published, so ask at the desk.
  • Cancelling a membership takes 30 days' written notice.

More infrared around town

Isthmus Wellness

Infrared

An acupuncture and massage clinic at 970 N Gammon Rd with a Clearlight full-spectrum sauna and red light. The 12-pack is the best-value infrared in town, at about $17 a session.

30 min
$35
12 sessions
$200

Barefoot Saunas

Infrared

A small owner-run private studio on Hwy 51 in McFarland with a Sunlighten mPulse full-spectrum cabin and built-in red light, for one or two people. (Not a sauna seller, despite the name.)

30 min, solo · for two
$30 · $50
Unlimited membership
$229/mo

New Moon Wellness

Infrared

A holistic clinic on S Fair Oaks Ave with a private infrared sauna at 120–140°F, one person at a time, plus a vibration plate in the same room. 5.0 from 22 Google reviews.

45 min
$35

SolEscape Healing Arts

Infrared

A long-running Williamson St massage spa (4.8 from 239 Google reviews) with a low-EMF infrared sauna and a salt room. A nice add-on to a massage. Sauna prices aren't published.

The Edgewater Spa

Hotel spa

Locker-room saunas, steam rooms and a relaxation pool at the lakefront hotel. Access comes with a spa service, a hotel stay or a Spa Club membership, so it isn't a sauna-only stop.

HOTWORX Sun Prairie

Workout

Video-led workouts inside infrared "sauna" pods. A workout, not a relaxing sauna, and there's no plunge. The University Ave location was still in presale in October 2026.

Also offering infrared by appointment: Dahl Family Chiropractic (Mineral Point Rd) and New Beginnings Chiropractic in Mount Horeb ($35 for an hour).

Part four

Gym saunas worth knowing.

A locker-room sauna after a workout is how most Madisonians start. Quality varies wildly. Here's the honest rundown, cheapest way in first.

Wisco Barbell Club

East

A newer east-side lifting gym (539 Tasman St) with a glass-front cabin sauna for four to six and towel service. The cheapest way into a sauna in Madison.

Drop-in (staffed hours)
$10
Membership
$60/mo

Harbor Athletic Club

Middleton

Dry sauna and steam in the locker rooms, hot tubs and four pools. Small rooms, but the clearest non-member option on the west side.

Adult day pass
$20
Membership
$70–109/mo

PKFit recovery rooms

Univ. Row & Verona

Private, bookable rooms with a Sunlighten infrared sauna (140–160°F) and 38–52°F plunge tubs. Non-members can book. The only real gym cold plunge in the county.

30 min (reported)
~$30–35

Princeton Club

East · West · Fitchburg

The most complete thermal setup in a mainstream gym: dry sauna, tiled steam room and whirlpool at East and West, recently renovated. East's is co-ed by the pool, so swimsuits on, with a cold shower right outside. The Xpress clubs have no sauna.

Free trial
1 per year
Membership
From $67/mo

YMCA East

East

Saunas in both locker rooms, about 147°F ("could be hotter," says one member), 18+ only. The West Y's sauna has been out of service for years.

Membership
~$53–77/mo
Guest passes
6 a year per member

Crunch Madison

West Towne

A surprisingly hot dry sauna in each locker room. Etiquette is the weak spot: people sit in street clothes and shoes. Confirm which membership tier includes it.

Membership
From $9.99/mo
First visit
Free day pass

Pinnacle Health & Fitness

Downtown · Fitchburg

Dry saunas in the downtown locker rooms plus a shared steam room and hot tub. The steam gets the praise, while the saunas are "meh" and break now and then.

Capital Fitness East

Downtown

A dry sauna in each locker room (the downstairs one was fixed in September 2026). Upkeep complaints are common. Good for a free-trial week, not for sauna quality.

Free trial
7 days, locals
Membership
From $59/mo

No sauna: UW RecWell (Bakke and the Nick), Planet Fitness, and Princeton Club Xpress. Supreme Health & Fitness closed on June 30, 2026. Prairie Athletic Club in Sun Prairie lists locker-room infrared saunas (guest passes $14–17), but we couldn't confirm they're running.

First time?

Sauna etiquette, Madison style.

Every place has its own rules, but these hold almost everywhere in town.

Swimsuits on

Every public sauna in Madison is co-ed and swimsuit-required. Gym saunas are usually in gendered locker rooms.

Rinse first

Shower before the hot room and before any shared plunge. Skip the perfume.

Ask before löyly

Throwing water on the stones heats the whole room. Ask your neighbors, then a ladle at a time.

Sit on a towel

Always, on the bench. It's for the wood and for the next person.

Phones away

Most social saunas ban them outright. Bring a paper book for the lounge.

Save the beer

Alcohol and heat don't mix. Have one afterward. More on the ritual →

Questions

Madison sauna FAQ.

Quick answers to what people search most. Planning a lake plunge? See Madison lake ice, 1855 to now.

Is there a public sauna in Madison, WI?

Yes. Saunaday is a full Nordic-style bathhouse downtown at 315 S Blount St ($55 for two hours). Madison Saunas opens wood-fired lakeside saunas at Wingra Park on November 6, 2026 (from $27). Kindled Community Sauna runs mobile wood-fired pop-ups, and KOSA at Garver Feed Mill offers community sauna sessions.

Where can I sauna and jump in a lake near Madison?

Madison Saunas at Wingra Park plunges into Lake Wingra starting November 6, 2026. Tuli Sauna & Plunge in Paoli, about 25–30 minutes from downtown, plunges into the Sugar River year-round.

What is the cheapest sauna in Madison?

For a dedicated sauna session, Madison Saunas starts at $27 for 60 minutes. For gym access, Wisco Barbell Club offers a $10 drop-in and Harbor Athletic Club a $20 day pass. For a private room, a group of five can share Bergamot's private Finnish suite for about $20 a head per hour.

Where is there a cold plunge in Madison?

Saunaday has a 54°F plunge pool. Reset Wellness Studio's private contrast suite has a 45–48°F plunge, Degree Wellness in Middleton a 47°F plunge, and PKFit's recovery rooms 38–52°F tubs. For natural water, Madison Saunas uses Lake Wingra and Tuli uses the Sugar River.

Are Madison saunas co-ed?

Most social saunas are co-ed with swimsuits required, including Saunaday, Madison Saunas, Kindled, KOSA and Tuli. Gym saunas are usually in gendered locker rooms. There are currently no clothing-optional public saunas in Madison.

What's the difference between infrared and traditional sauna?

A traditional Finnish sauna heats the air to roughly 160–200°F, and you throw water on hot stones for bursts of steam (löyly). An infrared cabin heats your body directly with panels, with air around 110–150°F and no steam. Both make you sweat, but they feel very different, and most long-term health research was done on traditional saunas.

Last updated October 5, 2026

How we made this guide. We checked 31 places across Dane County. For each, we read the official website and price list, Google ratings, local reporting (Isthmus, Madison Magazine, WMTV, the Cap Times and others) and hundreds of comments in r/madisonwi, and we studied each venue's published photos. Scores are our editorial judgment from that research, on a five-point scale. Prices change, so confirm before you go.

Full disclosure. Badger Sauna builds backyard barrel saunas. None of these businesses paid to be included, and we think every one of them is good for Madison. The more people discover sauna, the better. Run a sauna we missed, or spot something out of date? Tell us.